Program Coordinator, Neighborhood Commercial Districts
Main Street America – 2023 – Present
Championing the coordination of operational and administrative initiatives within the Neighborhood Commercial District Division. I manage logistics for diverse, cross-functional teams and spearhead cohort projects across California, Texas, Illinois, and beyond. As a key player in the “Breaking Barriers to Business” program, I drive efforts that foster local economic growth, support small businesses, and preserve vibrant community identities, creating sustainable impact in cities nationwide.
Associate Strategy
Arc Worldwide – Chicago, Illinois
2021 – 2023
Crafted strategic shopper profiles by analyzing key demographics and consumer behavior to inform tactical plans for clients, including Unilever’s Food & Refreshment portfolio. Conducted in-depth research using platforms like Numerator Insights and MRI Simmons to uncover market trends and insights, inspiring comprehensive retail audits that drove client innovation.
Retail Merchandiser
Adasttra Distributors – United States
2018 – 2023
Developed impactful, category-spanning brand strategies to fuel growth and achieve objectives. Cultivated strong relationships with suppliers, distributors, and analytical teams, ensuring seamless inventory management and the successful execution of consumer journeys tailored to various retail channels.
GRCANDELA – PR Consultant (2015 – Present)
Empowering food brands through strategic public relations and dynamic social media consultancy. With nearly a decade of expertise, GRCANDELA specializes in crafting innovative messaging strategies and executing high-impact media outreach. From curated content creation to robust social campaigns, I help food brands amplify their visibility, engage their audience, and achieve measurable growth. My approach is personalized, ensuring that every client’s goals are met with tailored solutions designed to elevate their unique identity and drive success.
Field Representative
Cook County Census 2020 – Chicago, Illinois
2020 – 2020
Conducted strategic data collection through surveys and census interviews, contributing valuable insights for government and community planning. Engaged respondents with tailored communication approaches, ensuring accurate and comprehensive data gathering for impactful decision-making.
Public Relations & Event Coordinator
Sobremesa Chicago – Chicago, IL
2015 – 2019
Transformed Sobremesa’s brand presence through strategic social media and event campaigns, amplifying reach by 95% and driving a 55% increase in online sales. Conducted category and consumer research, creating culinary pop-ups and experiences that celebrated food culture while promoting core products like Ají Sobremesa sauce.
Jr. Public Relations Account Executive
PACO Collective – Chicago, IL
2015 – 2016
Cultivated relationships with media and influencers, crafted compelling press releases, and executed strategic planning for client sponsorship and PR portfolios. Enabled brands like Chicago White Sox and Gift of Hope to connect with their audiences through culturally relevant campaigns.
Social Media Coordinator Intern
Chat Agency – San Juan, Puerto Rico
2016
Managed and grew brand social networks, engaging in meaningful conversations within the digital space. Collaborated on strategic campaigns, producing content that resonated with clients like Purina PR, Knorr, and Kia to foster brand loyalty and expand market presence.
Jr. Account Executive Intern
Badillo, Saatchi & Saatchi – Guaynabo, Puerto Rico
2014 – 2015
Conducted in-depth research and provided strategic insights for past and current campaigns, supporting the execution of PR strategies for top-tier clients such as Lexus, Toyota PR, Olive Garden, and Wendy’s. Actively participated in client engagements, press meetings, and content creation to enhance brand narratives.
Data Entry Supervisor
Interviewing Resources Corp – Puerto Rico
2009 – 2014
Led data entry processes for market research surveys, ensuring data integrity and accuracy. Translated and coded responses, transforming raw information into actionable insights for strategic business decisions.